Creating this campaign for Ballarat Heritage Weekend we posed the question; ‘What does Heritage mean to you?’ and we answered this by looking at the people who have influenced Ballarat’s heritage over the decades. Mass created the concept, cast and managed talent, filmed highly stylised scenarios, created sound design, and copywriting including the campaign tagline ‘History Ablaze’. A full digital and traditional media campaign as well as environmental design and OOH - the Heritage Weekend campaign certainly made it's mark.