Festivals and events had a challenging year in 2020, so when the City of Ballarat was planning the come-back of the 2021 Begonia Festival, it sought to do things a little differently. Ours was the opportunity to create a stunning brand and visual language, to generate that much needed interest and build a whole new audience. Using graphic illustrations, we created a contemporary look and feel, drawing from the classic begonia flower shapes and colours, brought to life through animation in the digital campaign. The city was adored in the timeless design, enticing even the most dubious, to embrace the Blooms!