Creating a campaign for this Regional university's Arts Academy was a joy. We worked with the university's performers, composers and musicians to create a bespoke piece of art demanding attention. A 90" film featured artists in unusual locations, and a musical score was composed by the Course Director, Richard Chew, and performed by his students. The campaign had more than art at its calling, delivering a strong call to action for student recruitment, with digital content created for social campaigns via Facebook, Instagram Stories, SnapChat, TikTok, and Metro Cinema.