City of Ballarat - winter campaign

CASE STUDY

A winters' tale.

A brief to create a tourism campaign for the coldest mainland city in Australia, in the middle of winter, was a challenge we couldn’t wait to take up. Our love for this city is more than skin deep, and we knew that the only way to sell Winter in Ballarat was to embrace the cold and prove, undeniably, that there’s beauty in the cruellest of seasons. Accompanying the delicious wintery visuals was a piece of prose as the voice-over, written by a local poet, and the sound design and music composed and performed in-house, adding another level of connection to the story. The campaign rollout included TV, digital and OOH.
SERVICES
SERVICES
marketing
film
publication
advertising
strategy
design
TVC
Illustration
Digital
Sound Design
Music Production
Signage
Copywriting
AR
Website
Photography
Social
Branding
Animation

Here's some similar projects to check out.