Not every day that you get to bring a triceratops to life - so this one was fun! From a 3D animated pre-launch teaser campaign through to live 'experience' videos and the major advertising campaign, we used the whole gambit of skills for this world-class dinosaur exhibition. Collaborating with Melbourne agency Anthem, Mass was engaged to create and produce the full suite of TVC and social products, involving casting, working with kids & 'acting' dogs, live action filming, 3D modelling and animation. Roar!!!